Create, Nurture and Drive Demand 



Demand Reimagined: Power Your Growth across EMEA with Nexus

Today, technology marketers are in pursuit of higher quality leads, more engaged data and the intelligence to pinpoint their ideal targets. Your quest for improved ROI, a standout content strategy and a more strategic approach to demand generation is more crucial than ever.

Demand, powered by Nexus, focusses your lead generation efforts, creates greater awareness, and drives valuable interactions with engaged technology decision makers across EMEA – all while gaining a better understanding of the needs, pain points and opportunities of your target audience.

The Channel Company’s audience and data platform Nexus, transforms sales and marketing teams into full-funnel revenue generators through a powerful ABM ecosystem of data and relationships. Running quarter to quarter, it’s a modern lead and engagement engine that keeps on delivering maximum value by growing existing relationships and generating new business.

Improve your win rate by 80% with the industry’s most capable hybrid ABM solution Nexus; our integrated data marketing platform which builds a connected view across digital, content and events, all using first party data across EMEA.

Why partner with us?

  • The quality of our global audience and first-party data
  • Our deep industry understanding and relationships
  • Our data and audience platform with intelligent lead scoring
  • Our modern integrated tech stack unlocks new insights and activity
  • Our dedicated delivery and content teams ensure an expert service at every step
  • Our industry leading brands & events

“Over the past few years, we have worked closely with The Channel Company and their events and digital teams to build a fully immersive and integrated ABM campaign. Utilising many facets of their services portfolio we have collectively built a tailored, agile campaign schedule that can flex to the demands of both Agilitas and the market. As a result, the CRN team have become a natural extension to our own marketing and business development functions delivering increased performance year-on-year.” – CMO, Agilitas

If you're looking to enhance the efficiency of your marketing strategies throughout the entire buyer's journey, we invite you to reach out to explore how we can assist you in achieving your goals.