Delivering the best return for available budget from marketing through the channel has always been complex, with limitations for both vendors and partners based around what is financially possible and physically do-able, depending on resource, time and expertise. Challenges like these have been present for many years, often seen as ‘just the way it is’ or ‘this is the way it works’.
What’s inside the White Paper?
In this White Paper, we explore the issues facing channel marketers today including:
- Typical marketing challenges: vendors and partners
- Engagement and funding
- Turning partner marketing from full effort to effortless
