To end user: Strategic marketing
and events solutions
Demand:
The Channel Company’s Demand platform Nexus, focuses on your lead generation efforts, creates greater awareness, and drives valuable interactions with engaged technology decision makers.

See what we can do for you and your brand.

The Channel Company’s end user business is underpinned by the most trusted brand in the market – Computing. It has been the foremost source of information and guidance for IT Leaders since 1975. Computing’s authority in the sector forms the basis of Nexus, the Channel Company’s intent driven first party demand engine. Nexus harnesses the very best in modern intent technology, combined with renowned content and engagement tactics, to generate long-term demand and produce leads with real buying intent.

This is all achieved through Computing's deep rooted independent position in the UK market. It provides both digital and real-world tech buyer behavioural insights. This expert knowledge is fed into everything we do, from the biggest event right down to the smallest deliverable – ensuring relevance and ROI across every activity.
Demand Generation
Focus your lead generation efforts, create greater awareness, and drive valuable interactions with engaged technology decision makers - all while gaining a better understanding of the needs, pain points and opportunities of your target audience.

Demand, Powered by Nexus, transforms sales and marketing teams into full-funnel revenue generators through a powerful ABM ecosystem of data and relationships. Running quarter to quarter, it’s a modern lead and engagement engine that keeps on delivering maximum value by growing existing relationships and generating new business.

87% of B2B marketers surveyed by ITSMA reported that their ABM initiatives outperform their other marketing investments in terms of ROI

Nexus is now available with intelligent lead scoring. Access and view a leaderboard of your most engaged accounts in your own branded dashboard, giving you an intelligent priority list of high-quality leads and a clear roadmap for future activity and conversion.

EMEA_DG_Icons-01.png
EMEA_DG_Icons-02.png
EMEA_DG_Icons-03.png
Account analysis and enrichment
We can show you what your target potential partners are consuming across our sites (which articles they’re reading, what subject matters they’re interested in) as well as how they are consuming it (reading articles, downloading whitepapers, watching webinars, attending events etc.)

Data-driven insights into behaviour and intent to be delivered via a fully transparent client-branded Power BI Nexus dashboard

These intent-based learnings can form the basis of a content-driven nurture campaign that leverages the most relevant engagement tactics
Always on nurture programs
We will create a digital, social and content campaign based on what your target account list is interested in and consuming across our sites

Using a combination of custom Computing content as well as digital, social and email targeting, we will nurture your accounts down the funnel and deliver company-level insights on engagement levels via a real-time dashboard
Real world engagement
Identify, influence and win bottom of the funnel leads through to convert high-scoring companies into qualified leads

Invite the most engaged companies to a bespoke single-sponsor event, to confirm mutual interest and secure new partnerships
EMEA_DemGen_Image_2.png

We create exceptional bespoke content experiences, conduct original research, and develop powerful integrated marketing campaigns that successfully engage audiences and generate high quality leads across EMEA.