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Why content is still king of technology marketing

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Achieve Technology Content Marketing ROI with Our In-Depth Report
 
Dive into the insights of 'Why Content is King', our detailed report that explores the critical role of content in technology marketing. Drawing from a comprehensive survey of IT decision-makers in the UK, this report offers a rich analysis of how content shapes technology choices and influences market trends.
 
The report reveals how to transition your brand building and demand generation strategies from hunting to farming, from random acts of marketing to an always-on, strategic, measured, targeted, full-funnel, intent-based approach – with content at its heart.
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Read the report to learn:
  • How much content tech decision makers consume when making a buying or strategy decision
  • Just how influential content is in the decision to switch technology suppliers
  • The value IT leaders place on unbiased, independent content
  • The tech purchasing stages in which content is most important
  • The role of research in producing quality content and influencing your target market
  • Whether content produced by a known third-party rather than vendors themselves is seen as more trustworthy
  • How content fits within the context of a broader marketing programme, powered by data
View our accompanying on-demand webinar!

Join our panel of experts as we share dedicated research findings and discuss the value of content marketing for enterprise technology decision makers today.