Empower and Develop Channel Teams with Tailored Education Programs

Our team of passionate channel experts delivers curriculums that leverage decades of channel expertise, best practices, and extensive ongoing research.

Our tailored education modules are designed to boost the channel acumen and field execution of your channel management and marketing teams. Our expert consultants developed the 100% data-driven curriculums – and possess the expertise required to communicate critical information effectively. Programs are tailored to best suit your specific channel segment(s), program needs and defined routes to market.

We offer a field execution program that delivers best practices in partner recruitment, enablement, marketing and sales – customized for specific market segments, partner types and more. Face-to-face, remote learning and workshop exercises incorporate contemporary trends data with facilitated economic and business discussions. All of our specialized education offerings are designed to strengthen your solution provider value proposition and drive channel partner commitment.

Sample curriculum modules include:

  • Understanding Channel Dynamics
  • Inside the Mind of Channel Partners
  • Partner Portfolio Management
  • Managing Partner Life Cycles
  • Communicating with Channel Partners
  • Joint Business Planning with Partners
  • Best Practices for Recruiting Channel Partners
  • Best Practices for Marketing Through Channel Partners
  • Ramping Partners to Productivity
  • Measuring and Maximizing Partner Engagement
Why Choose the Channel Company?

maximize-icon.png Tailored Programs
Our advanced educational modules boost your team’s effectiveness and execution.
network-icon.png Data-Based Curriculum
Our proprietary channel research enables us to deliver unique, up-to-date content.
coach-icon.png Unmatched Expertise
Our consultants draw from their real-world operational experience to share meaningful insights.
interaction-icon.png Turnkey Solution
We manage the logistics, coordinating and conducting all education programs.