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ACTIVATIONS 

Accelerate Channel Growth Anywhere in the World with our Agency Services

Generate leads, build awareness, and scale demand where and when needed.

The Channel Company Agency offers a Suite of Activations That Deliver Results.  We are passionate about delivering high-impact lead generation campaigns, optimizing co-marketing ROI, building stronger partner relationships, and meeting your unique performance goals. Our dedicated marketers become an extension of your team with on-demand access to experts in tech marketing, demand generation, partner engagement, co-marketing, and MDF management. Talk to a technology marketing expert.
tech_market_icon.png Dedicated to the
technology market
mdf_checklist_icon.png Brand and MDF
compliance expertise
creative_icon.png Stand-out creative
demand_gene_icon.png Innovative demand
generation
in-region_icon.png Global reach with
in-region support
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18+ languages
Propel Brand Awareness and Expand Your Reach
Grow demand and deliver campaigns exactly where you want them with in-region expert marketers and global campaign and enablement capabilities. Get started now.

What We Offer:
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bChannels Partner Concierge
Accelerate partner program engagement and enthusiasm to drive sustained ROI. A dedicated 1:1 concierge service supports partners at every step from onboarding to campaign management to MDF reporting.
  • End-to-end partner marketing from planning through reporting
  • Strategic partner enablement and campaign planning
  • Expert MDF management and optimization
  • 1:1 virtual partner marketing managers (vPMMs)
  • Real-time reporting on all partner campaigns
Marketing Services and Demand Generation
Boost your sales with strategic programs aligned to outcomes optimizing the return of MDF investments. Drive high-quality leads and meaningful engagement.
  • Digital marketing services
  • Targeted content syndication
  • Strategic omnichannel social media campaigns
  • Telemarketing and appointment setting
  • Intent-driven lead generation
  • Data-powered ABM ecosystem
  • Account-based nurture campaigns
  • Real-world engagement events
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Campaign Management
Ensure your message reaches the right audience in the right place at the right time, scaling your brand’s reach to the next level. Our high touch campaign management ensures the successful execution of your programs.
  • Dedicated marketing expert
  • Single point of contact
  • In-region partner support
  • End-to-end campaign management
  • Ongoing campaign optimization and reporting
Content and Asset Development
Enhance brand awareness, build trust, and generate a pipeline of high-quality leads with content featuring tailored messaging and designs.
  • Custom content and design
  • Original and personalized assets
  • Short- and long-form video and podcasts
  • Whitepapers, eBooks, infographics, and much more
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Events
Engage customers and prospects with dynamic events that highlight your expertise and foster long-term business relationships.
  • Custom, white-glove event planning and execution
  • In-person, virtual, and hybrid events
  • Audience acquisition outreach
Brand Awareness & Mindshare
Elevate your brand visibility and connect with key technology decision-makers through targeted performance marketing strategies.
  • Targeted display ads
  • Social media campaigns
  • Industry voice articles
  • Data-driven engagement
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Thought Leadership
Position your brand as a thought leader with compelling content and research that resonates with technology decision-makers.
  • Custom white paper expertise
  • Interactive thought leadership content
  • Premium video production
  • First-party research insights