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The Channel Company Announces Acquisition of B2B Cloud Marketing Consulting Agency Audienz

The Channel Company, premier provider of news, insights, events and marketing services for the technology channel announces the acquisition of Audienz, a leading B2B marketing consulting agency that helps the largest cloud provider brands differentiate their products and grow revenue.

The acquisition will provide our collective clients with an unmatched portfolio of expanded services focused on driving client outcomes from increased brand awareness to revenue growth.

The Channel Company has been servicing the technology channel community for over 35 years. From CRN, the #1 source of technology news, insights and analysis for the IT Channel, to industry-leading events that connect clients to customers, to powerful research and engaging education to accelerate growth, to transformative marketing services to maximize investment, The Channel Company provides a full suite of business outcome-driven services focused on addressing the channel’s unique needs.

Audienz is a Seattle-based tech B2B consultancy and agency working with the top cloud services organizations. Audienz blends business consulting and creative marketing at scale to solve B2B business challenges while delivering agency services that increase impact. Audienz offers a wide range of services, such as research and strategy, content development, channel programs and digital marketing. Audienz has active practice areas in Strategy, Marketing and Sales services.

The Channel Company and Audienz both have established significant value that has been recognized within the marketplace. This acquisition positions our collective organization to capitalize on the significant growth opportunity within cloud services, strengthen our service offerings, elevate how we serve our clients and expand career development for our people.


We are stronger together. Our combined team with deep expertise in B2B, channel and cloud will be unmatched and provide a richer value proposition to clients.

This highly complementary, strategic acquisition will provide increased value and significant advantages to our clients. Our expanded capabilities create a comprehensive end-to-end portfolio of services while our increased workforce offers industry-leading experts to solve even the most challenging business problems.


Service delivery for existing programs and projects will continue with no disruption. The level of client success and excellent service you have come to expect from both The Channel Company and Audienz will remain unchanged and we will continue to have the same client-led passion for providing you with the best possible experience.


As we begin our integration in January 2021, we will continue to communicate about our exciting expanded portfolio of offerings and how they can help you transform your business goals.

The Channel Company and Audienz will continue to share information around this exciting announcement, but should you have immediate questions, please contact your current client team at either The Channel Company or Audienz or click here to contact us.

The Channel Company and Audienz will leverage our deep industry expertise to provide clients with an expanded ecosystem of services centered around driving business outcomes and best-in-class experience.

The Channel Company, One Research Drive, Suite 410A, Westborough, MA 01581
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