The Channel Company Announces Acquisition of Global Technology Marketing Agency bChannels

Acquisition Expands Marketing, Partner Enablement, and Data Services Globally

The Channel Company, premier provider of news, insights, strategy, events, and marketing services for the technology channel, announces the acquisition of bChannels, a leading global marketing and data services agency specializing in the channel.

This exciting and strategic acquisition will scale the full portfolio of combined services in all major regions. This creates an unmatched ecosystem of solutions that will transform how we enable our clients to win — anywhere in the world.

bChannels provides scalable to- and through-partner marketing services, powerful partner data analytics, and market intelligence. The bChannels portfolio has tremendous synergy with The Channel Company’s end-to-end suite of business outcome-driven strategy, insights, events, and marketing services. This acquisition offers exciting new opportunities globally for our collective customers.

The Channel Company has been servicing the technology channel community within the United States for over 35 years. From CRN, the #1 source of technology news, insights, and analysis for the IT channel, to industry-leading events that connect clients to customers, to powerful strategy consulting, research, and engaging education that accelerate growth, to transformative marketing services that maximize investment, The Channel Company provides a full suite of business outcome-driven services focused on addressing the channel’s unique needs.

bChannels has helped global technology vendors accelerate revenue growth to and through channel partners for over 22 years through their portfolio of digital marketing, partner enablement, and data intelligence services. bChannels provides a genuine presence with teams covering all major languages with active programs across EMEA, APAC, and Americas. With a deep understanding of the cultural, economic, and market dynamics across all these regions, bChannels delivers data-led to- and through-partner marketing programs and project outcomes that maximize the sales potential in every partner network.

The Channel Company and bChannels are both widely recognized leaders in the technology channel. This acquisition positions us to capitalize on the significant growth opportunity around data analytics, market intelligence, and the need for highly strategic global marketing within the technology channel.

The Channel Company and bChannels share a common vision to provide our clients with the best possible outcomes, our employees with career development opportunities, and our company with a bold commitment to strategic growth.

We also share a vision to provide most powerful suite of news, strategy, data, events, and marketing services for the technology channel worldwide.

We are stronger together. Our combined team with deep expertise in B2B, channel and cloud will be unmatched and provide a richer value proposition to clients.

This acquisition will provide significant opportunities and advantages to our collective clients globally. Our expanded capabilities include data-driven opportunities to expand partner networks and drive revenue — and the strategy, experience, and infrastructure to deliver exceptional results.

For clients that have worked with bChannels, this provides access to an extensive portfolio of additional marketing, events, and consulting services to accelerate your revenue growth to and through partners.

For clients of The Channel Company, we will be able to deliver solutions at scale globally, deeper partner enablement capabilities, and rich data intelligence services.

Our collective capabilities will include data-driven opportunities to expand partner networks and drive revenue — and the strategy, experience, and infrastructure to deliver exceptional results.

Service delivery for existing programs and projects will continue with no disruption. The level of client experience and excellent service you have come to expect from both The Channel Company and bChannels will remain unchanged. We will continue to have the same client-led passion for providing you with the best possible experience.

As we begin our integration, we will continue to communicate about our expanded portfolio of offerings and how they can help you transform your business goals.

The Channel Company and bChannels will continue to share information around this exciting announcement, but should you have immediate questions, please contact your current client team or click here to contact us.

The Channel Company and bChannels will leverage our deep, global technology industry expertise to provide clients with an expanded ecosystem of services centered around identifying critical opportunities and driving business outcomes through best-in-class experiences.

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