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The Channel Company Announces Acquisition of Global Technology Marketing Agency Lauchlan 

Acquisition further expands services delivery capability

The Channel Company, global provider of news, insights, strategy, communities and marketing services for the technology industry, announced the acquisition of Lauchlan, a U.S. based global marketing agency dedicated to the technology market.

This strategic acquisition will continue to expand marketing agency services capabilities, scale creative and digital services globally and accelerate time to market for clients.

Lauchlan’s marketing agency services include comprehensive marketing support, campaign creation, program execution, customized leads management and in-depth reporting to maximize IT channel marketing investment, creating a complimentary fit to continue scaling The Channel Company’s marketing services delivery capability worldwide.

The Channel Company has been servicing the technology community for over 40 years. From CRN, the #1 source of technology news, insights, and analysis for the IT channel, to industry-leading events that connect clients to customers, to powerful research, consulting, and engaging education to accelerate growth, to transformative marketing services to maximize investment, The Channel Company provides a full platform of outcome-driven services focused on addressing the technology industry’s unique needs worldwide.

Founded in 2009, Lauchlan is a US-based, full-service agency dedicated to helping global technology marketers and their channel partners execute strategic, multi-touch, omni-channel marketing activities aimed at accelerating pipeline opportunities.

Lauchlan's services provide comprehensive technology-focused marketing support, campaign creation, turnkey program execution, lead generation campaigns, live and online events, digital go-to-market strategies and in-depth ROI reporting. The agency’s dedicated team of marketing professionals is singularly focused on delivering optimal performance metrics while maximizing marketing development funds.

The Channel Company and Lauchlan have synergies with our go-to-market strategies, technology industry expertise and agency delivery models as well as a common culture of driving client outcomes, strategic company growth and continued career development opportunities for employees.

We also share a vision to provide most powerful platform of marketing services for the technology industry worldwide. The combined strengths of our organizations will provide expanded services for our clients, scale delivery in all major regions and increase speed to market.

This acquisition will provide significant opportunities and advantages to our collective clients globally.


For clients that have worked with Lauchlan, this provides access to an extensive platform of additional marketing, events, communities, consulting, and data services to accelerate revenue growth.


Clients of The Channel Company will have access to a broader range of marketing services to reach further in the market, accelerate business outcomes and optimize return on investment.


The collective delivery model will continue to scale globally to deliver solutions across The Channel Company’s platform in all major regions, while leveraging the strategy, experience, and infrastructure to deliver exceptional results.

Service delivery for existing programs and projects will continue with no disruption. The level of client experience and excellent service you have come to expect from both The Channel Company and Lauchlan will remain unchanged. We will continue to have the same client-led passion for providing you with the best possible experience.

As we begin our integration, we will continue to communicate about our expanded portfolio of offerings and how they can help you transform your business goals.

The Channel Company and Lauchlan will continue to share information around this exciting announcement, but should you have immediate questions, please contact your current client team or click here to contact us.

The Channel Company and Lauchlan will leverage our deep, global technology industry expertise to provide clients with an expanded ecosystem of services centered around identifying critical opportunities and driving business outcomes through best-in-class experiences.

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