WESTBOROUGH, MA, April 17, 2025
Tech Media Leader Eduardo Silva joins The Channel Company as Sales Director, ANZ
The Channel Company is thrilled to announce the appointment of Eduardo Silva as Sales Director for the Australia and New Zealand (ANZ) region. Eduardo brings over 14 years of experience in the tech media and lead generation industry, with a proven track record of building strong partnerships and driving business growth. Silva's first experience with the IT Channel media came in 2014 at the ARN (Australia Reseller News) part of Foundry (formerly IDG Communications), where he spent over seven years in various leadership roles. Starting as a sales representative, Silva quickly advanced to positions that allowed him to shape channel strategies across the APAC region. As Commercial Director of Channel Asia, Silva played a key role in launching the brand across the ASEAN market. He later served as Group Channel Director, APAC, overseeing all three channel brands across Australia, New Zealand, and Singapore.
In his most recent role as VP of Enterprise Sales, ANZ at Foundry, Silva focused on driving growth in the enterprise space, forging deeper customer relationships, and building a high-performing sales team.
"We are thrilled to welcome Eduardo to The Channel Company as our new Sales Director for the ANZ region”, said Wayne Silverman. “Eduardo's extensive experience in the tech media industry, combined with his proven ability to build strong partnerships and drive commercial success, makes him an invaluable addition to our team. His deep understanding of the APAC market and his innovative approach to sales will undoubtedly help us achieve our growth objectives and strengthen our presence in the region. We are excited to see the impact Eduardo will make as we continue to deliver cutting-edge insights and services to our clients."
“I’ve long respected The Channel Company for its innovative approach to the tech media landscape and its commitment to providing leading industry perspectives and strategic, solution-based services” said Silva. “What excites me about this opportunity is the chance to bring my deep expertise in the APAC region and my sales experience to a company that is well-positioned for growth. I believe the company’s vision aligns perfectly with my passion in driving commercial results while building strategic partnerships. I’m eager to be part of a team that is dedicated to making an impact in the market and I look forward to working closely with our clients and the wider channel community to help shape the next chapter of our shared success.”
About The Channel Company
The Channel Company (TCC) is the global leader in channel growth for the world’s top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.
About EagleTree Capital
EagleTree Capital is a leading New York-based middle-market private equity firm, with $5.3 billion of assets under management, that has completed 45 private equity investments and over 100 add-on transactions over the past 20+ years. EagleTree primarily invests in North America in the following sectors: business services, consumer, and water and specialty industrial. For more information, visit www.eagletree.com or find EagleTree on LinkedIn.
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