bChannels Partner Concierge
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Empowering Channel Partners to Accelerate Marketing Results

Partner marketing is a key revenue driver when you connect with your ideal partners, and they’re empowered to make the most of the tools, assets, and opportunities you offer.

bChannels Partner Concierge service extends your marketing team with expert Virtual Partner Marketing Managers (vPMMs) dedicated to engaging partners, supporting them at every enablement stage, and generating leads that propel partner-driven growth. In-region culture and language proficiency ensure digital marketing initiatives align with partner and customer preferences.
Our Virtual Partner Marketing Managers (vPMMs) located worldwide deliver:

• Proactive 1:1 partner support from strategy to implementation
• Ongoing campaign optimization for increased ROI
• In-region language fluency for global scalability
• Custom marketing plans and messaging alignment
• Efficient marketing development fund (MDF) utilization, proof of performance (POP), and ROI reporting
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Global Thru-Partner Marketing Success

bChannels Partner Concierge harnesses proprietary research tools and data insights to build partner program awareness, support enablement and training, maximize MDF use, and align partner messaging for leading global tech enterprises. Our experienced team is comprised of:

111 Virtual Partner Marketing Managers (vPMMs) worldwide across
21 leading global tech clients

Discover Our Customer Success Stories

VPMM_Icon-1.png Support 300 partners globally with targeted quarterly marketing campaigns Learn More
VPMM_Icon-2.png 825% increase in marketing tool usage by partners
Learn More
VPMM_Icon-3.png Top 50 partners per region prioritized for 1:1 enablement Learn More
VPMM_Icon-4.png 300%+ increase in partner-led digital marketing lead generation Learn More


“Partners say we need more people like this marketing team. They do a great job.”
– Rafael Vicent, Channel Account Manager, Avaya Spain
“The Channel Company has been a complete game-changer for us. We really could not see our company now without them.”
– Rebecca Ellis, Global Channel Communications and Events Manager, Atos
bChannels Partner Concierge Program Options
Our flexible service levels match your business goals and build on each other to scale seamlessly, propel growth, and capture new partner-driven opportunities globally.


Professional
• Partner marketing management and continuous campaign optimization
• Global, high-volume partner program scalability
• Customized marketing plans and strategic campaign execution
• Step-by-step asset and MDF use
• Deliver timely MDF and POP reporting
• Continual ROI and results measurement
Standard
• Target and engage ideal partners with proprietary data insights
• Strengthen partner digital lead generation capabilities
• Proactive partner outreach to improve partner program engagement
• Pre-built, customizable digital marketing campaigns reduce complexity and speed go to market
Lite
• The Channel Company Agency joins your marketplace as an authorized agency
• Global partner marketing capabilities and in-region expertise
• Packaged digital campaigns empower partners to act and deliver results fast