Extended Reach. Accelerated Demand. Greater Performance. Anywhere in the world.

The Channel Company Agency was formed specifically for the IT channel. We bring extensive channel knowledge to every project, so you capture new opportunities, boost your brand, and hurdle top challenges within the channel. Talk to a technology marketing expert.

Our dedicated marketers become an extension of your team with on-demand access to experts in IT channel marketing, demand generation, partner engagement, co-marketing, and MDF management.

Generate Leads and Scale Demand Wherever You Want to Grow
Strategic digital marketing campaigns and targeted content amplify your brand and offer global reach. We’re passionate about delivering high-impact lead generation, optimizing co-marketing ROI, building stronger partner relationships, and meeting your unique performance goals.

Expert Channel Marketing for Faster Results
Flow creative, data-driven campaigns to market faster and achieve growth targets with our expert channel marketers on your team. Together, we’ll help you build high-quality partnerships, increase brand awareness with your ideal audience, and establish a long-term sales pipeline.

tech_market_icon.png Dedicated to the
technology market
mdf_checklist_icon.png Brand and MDF
compliance expertise
creative_icon.png Stand-out creative
demand_gene_icon.png Innovative demand
in-region_icon.png Global reach with
in-region support
18+ languages
Propel Brand Awareness and Expand Your Reach
Grow demand and deliver campaigns exactly where you want them with in-region expert marketers and global campaign and enablement capabilities. Get started now.

What We Offer:
bChannels Partner Concierge
Accelerate partner program engagement and enthusiasm to drive sustained ROI. A dedicated 1:1 concierge service supports partners at every step from onboarding to campaign management to MDF reporting.
  • End-to-end partner marketing from planning through reporting
  • Strategic partner enablement and campaign planning
  • Expert MDF management and optimization
  • 1:1 virtual partner marketing managers (vPMMs)
  • Real-time reporting on all partner campaigns
Marketing Services and Demand Generation
Optimize your sales with strategic marketing campaigns that increase demand and generate high-quality leads that become engaged long-term customers.
  • Multi-channel lead and demand generation
  • Digital marketing services
  • Targeted content syndication
  • Strategic omni-channel social media campaigns
  • Telemarketing and appointment setting
Campaign Management
High-touch marketing campaign management delivers your message to the right audience in the right place at the right time — and scales your brand reach to the next level.
  • Dedicated marketing expert
  • Single point of contact
  • In-region partner support
  • End-to-end campaign management
  • Ongoing campaign optimization and reporting
Content and Asset Development
Grow brand awareness, build trust, and generate a pipeline of high-quality leads with content featuring tailored messaging and designs.
  • Custom content and design
  • Original and personalized assets
  • Short- and long-form video and podcasts
  • Whitepapers, eBooks, infographics, and much more
Engage customers and prospects with dynamic events that highlight your expertise and foster long-term business relationships.
  • Custom, white-glove event planning and execution
  • In-person, virtual, and hybrid events
  • Audience acquisition outreach