TCC Launches Channel Accelerator Service to Help Technology Vendors Meet Their Perfect Partners across EMEA
The Channel Company is delighted to announce the launch of the Channel Accelerator, a new service designed to help technology vendors to add partners to their network that will drive revenue and growth most effectively.
Channel Accelerator leverages the largest dataset of partner businesses across EMEA to objectively identify the channel companies that are the best match for any specific technology vendor, and therefore be best placed to drive new business efficiently and effectively.
This information is then used in conjunction with Nexus, The Channel Company’s proprietary ABM technology, and the largest media website dedicated to the Channel in CRN, to nurture interest in these channel companies until they are ready to commit to a fruitful partnership.
Blythe Story-Smith, Senior Director of To-Partner Solutions for The Channel Company, has said, “For too long, technology companies have had to take a less than scientific approach to recruiting new partners, and accept high levels of wastage and inactive partners as part of the process. So we are delighted to now be able to assist those companies with a data driven approach that helps pair vendors with the right partners at the right time.”
