The Channel Company, London, 13 Feb 2023 - Kelly Woodfin has been appointed by The Channel Company as Sales Director for EMEA.

In her new role, Kelly will oversee all of The Channel Company's sales efforts in EMEA, helping to extend the reach of our customers throughout the region.

Prior to joining The Channel Company, Kelly was the Worldwide Head of GTM Channel Strategy for HP. In this role, Kelly was responsible for the development and execution of HP's worldwide channel strategy for Channel; leading the design and execution of the Channel Partner program - Amplify for Services.

Kelly has over 20 years of experience in working for Global IT organizations and is a strategic leader with comprehensive knowledge of sales, commercial, marketing management and experience spreading across UKI, EMEA and WW level.

Kelly says, "I'm absolutely delighted to join The Channel Company and be part of this amazing journey with a forward-thinking digital marketing services company with deep relationships across technology vendors, solution providers, and end users. The company transformation through its acquisitions strategy within 2022 has enabled The Channel Company to be well positioned to focus on accelerating Channel growth, transforming client's business and expanding Ecosystems through our connected communities, strategy consulting, and agency services in which I'm thrilled to be a part of for the EMEA business. Joining a progressive company where our values are aligned is super exciting - using people's talents and passion to deliver exceptional customer outcomes for the clients."

"We are delighted to have Kelly join The Channel Company's fast growing EMEA business," said The Channel Company's VP of EMEA Alan Loader. "Kelly brings an incredible wealth of Vendor experience into the role, furthering our mission to accelerate growth for our customers."