TCC_White_Logo.png

Achieve Breakthrough
Success with
The Channel Company
Dedicated to Helping Microsoft Customers and Partners Thrive

In today's ever-changing economic landscape, technology businesses grapple with cost optimization, budget constraints, and unpredictable market conditions fueled by constant technological innovation.

At The Channel Company, we recognize the importance of agility and flexibility in today's market. Our full-service marketing agency is dedicated to helping Microsoft customers and partners navigate the pain points businesses face today with solutions that address these challenges head-on and position you for success in the AI revolution.

By partnering with us, you can confidently adapt your marketing initiatives to stay relevant and capitalize on emerging opportunities, ensuring your strategies are always ahead of the curve. With our expertise, you can:


  • Develop partner and sales enablement programs
  • Design messaging frameworks and industry use cases
  • Build and deliver demand-gen campaigns and track results
  • Attract and engage customers from desired segments
  • Amplify your brand through content marketing, digital media, and industry-leading events and communities
  • Influence your audience with key insights on their drivers, pain points, competitors, and capabilities
  • Drive thought leadership and presence within the channel
  • Create scalable To Partner and Through Partner campaigns that resonate with your target audiences
  • And so much more
About us

Organizations often lack the time and resources needed to execute content and scale programs that accelerate engagement and drive revenue with partners and customers. As trusted Microsoft collaborators, we understand your needs. We speak Microsoft and we have the right expertise to help you drive partner engagement and demand.

With more than 40 years of technology expertise and a unified global presence across the Americas, Asia/Pacific, and Europe, we have the knowledge and experience required to help you implement worldwide technology marketing plans, address your specific growth needs, and simplify your go-to-market strategies.

Our team continues to work closely with our Microsoft clients as a trusted partner in the Microsoft Cloud with expertise in Security, Business Applications, Data and AI, and Modern Work.
Microsoft_Map.jpg
TCC_SMI_Microsoft_Ignite_LP-logos.png
Did you know?

When we say we’re technology channel experts who are well-versed in working with Microsoft, don’t just take our word for it:

    • Microsoft is a Diamond Sponsor of our Women of the Channel Leadership Network, with active VIP members and a highly engaged Advisory Board Member.
      • Microsoft sponsored the Live Peer Networking Group, Breaking the Bias: No Matter What Role You're In
    • Microsoft is a Founding Sponsor of our Inclusive Leadership Network and provided a keynote at our inaugural workshop.
    • Microsoft is regularly featured in CRN Lists and Awards, including:
      • 2023 CRN Big Data 100
      • 2023 CRN Channel Chiefs
      • 2023 CRN Cloud 100
      • 2023 CRN Data Center 50
      • 2023 CRN IoT 50
      • 2023 CRN Most Influential Channel Chiefs
      • 2023 CRN Power 100 Women of the Channel
      • 2023 CRN Security 100
      • 2023 CRN Storage 100
      • 2023 CRN Women of the Channel
Contact me

Ready to chat? You can reach me using the contact info below, or schedule a meeting now.

Jay Cudal
Global Sales Director
[email protected]

Reach out today!

Make your goals a reality faster with our expert guidance, powerful go-to-market strategies, proven sales enablement, and results-oriented marketing services. Discover how our end-to-end ecosystem of strategic services can accelerate your long-term growth.