Media and Tech Leader Christian Drake Joins The Channel Company as CRO, International
WESTBOROUGH, MA, January 7, 2025
The Channel Company, the global leader in strategic channel growth for the world’s top technology providers, welcomes experienced growth leader Christian Drake as Chief Revenue Officer, International.
Drake brings more than two decades of experience in sales, business development, and transformation within the technology and media sectors to his role at The Channel Company. Most recently, he served as Managing Director for Western Europe and Nordics at Foundry (part of IDG, Inc.), where he expanded the brand’s market presence. Drake also launched commercial teams into new global regions at Foundry, oversaw the successful integration of four strategic acquisitions, and helped transform the company into a centralized commercial organization.
Prior to that, Drake held leadership roles at IDG Global Solutions, including Vice President of EMEA and Vice President of International Sales, where he was instrumental in connecting technology marketers with purchasing decision-makers.
“Christian's extensive experience and leadership in the technology and media sectors will be invaluable as we continue to expand our market reach and drive revenue growth globally for our customers,” said Wayne Silverman, Chief Revenue Officer for The Channel Company. “His appointment aligns perfectly with our 2025 vision of enhancing TCC’s global presence and customer engagement. We are excited to welcome him to our team and look forward to achieving new milestones together.”
Drake will oversee The Channel Company’s international revenue strategies, focusing on expanding the company's market reach with driving revenue and growth across global markets. He will be responsible for leading the international sales teams, developing strategic partnerships, and further enhancing TCC’s value proposition for our global customer base.
“I am excited to join The Channel Company and work closely with their incredibly talented global team,” said Drake. “I look forward to helping advance innovation, growth, and success for TCC’s partners and customers worldwide, and further positioning TCC as a global leader in the technology channel.”
About The Channel Company
The Channel Company (TCC) is the global leader in channel growth for the world’s top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.
About EagleTree Capital:
EagleTree Capital is a leading New York-based middle-market private equity firm, with $5.3 billion of assets under management, that has completed 45 private equity investments and over 100 add-on transactions over the past 20+ years. EagleTree primarily invests in North America in the following sectors: business services, consumer, and water and specialty industrial. For more information, visit www.eagletree.com or find EagleTree on LinkedIn..
Media contact: Corporate Communications, [email protected]
