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Next Class Kicks Off October 25-27, Inquire Today!


Develop Your Channel Expertise

Master the Skills Required to Build and Manage an Industry-Leading Channel Program


Channel Masters is designed to provide senior-level channel professionals with in-person and online opportunities to learn best practices in channel strategy. If you are a channel leader in sales, marketing or operations, our program will provide you with the insight, tools and techniques necessary to be successful. And our advanced curriculum provides a foundation to support and accelerate your career trajectory.

As a Channel Masters program member, you will hone your skills for building and managing a successful channel program. We draw from a combination of exclusive research, real-world experiences of accomplished subject matter experts, ongoing input from the evolving Solution Provider community, and best practice sharing with peers to reveal industry trends and provide coaching to help members achieve deeper partner engagement.

The Channel Masters program kicks off with an interactive workshop and continues on in a vibrant online community where members attend a year-long channel intelligence webinar series. The format is interactive and invites members to nominate discussion topics that focus on solving today’s most pressing IT business problems.

This is your chance to become a member of (and learn from) an community of channel professionals.

Customer Testimonials



Channel Master Alumni



Why Choose the Channel Company?

maximize-icon.png Access to ongoing research/industry data and insights
network-icon.png Best practice sharing with peers
globe-icon.png Applicability of the content to solve real world business issues
coach-icon.png Coaching from our team of channel veterans
interaction-icon.png Live interaction with partners to get direct feedback and perspective